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Gold and Magnets: Exploring the Attraction Question.

Gold bar
Gold bars

To comprehend whether gold possesses magnetic properties, it is crucial to first understand the principles of magnetism. Magnets have two poles, commonly referred to as the North and South poles. Like poles repel each other, while opposite poles attract. Magnetic materials, such as iron and nickel, can generate a magnetic field due to the alignment of their atomic particles.

Some metals, such as iron, nickel, and cobalt, are intrinsically magnetic due to the presence of unpaired electrons in their atomic structure. These unpaired electrons create tiny magnetic fields, causing the metal to exhibit magnetic properties. When placed in the presence of a magnetic field, these materials can be attracted or repelled.

Gold, despite being a metal, does not display the same magnetic behavior as iron or nickel. In its pure elemental form, it is not magnetic. This property is due to the specific arrangement of gold atoms, resulting in unpaired electrons’ absence. Consequently, gold lacks the necessary conditions to generate a magnetic field and does not attract or repel in the presence of a magnet.

However, it is worth noting that gold can be alloyed with other metals to modify its properties. Alloys, such as white gold or rose gold, often contain other metals like copper, silver, or palladium. Depending on the composition of these alloys, they may exhibit slight magnetic properties due to the presence of magnetic metals within them.

Although gold does not possess inherent magnetic properties, it is still extensively used in various applications related to electricity and magnetism. Gold’s excellent electrical conductivity makes it indispensable in electronic components, circuitry, and wiring. Furthermore, gold is used to produce sensitive instruments like magnetic field sensors, where its non-magnetic nature ensures accurate readings unaffected by external magnetic fields.

While gold, in its pure form, is not magnetic, its unique properties make it a versatile and valuable material in various industries. The absence of magnetic properties in gold is a testament to the diverse characteristics found among different metals and underscores the captivating intricacies of the natural world.

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Do Magnets Wear Out? Debunking the Myths.

Magnet in shape of horseshoe
Magnet in shape of horseshoe

Before we dive into the question of whether magnets wear out, let us understand a few of the basics that will help us better understand the answer. Magnets are materials that produce a magnetic field, a force that attracts or repels certain metals, such as iron or steel. They have two poles, a north pole, and a south pole, which create a magnetic field that extends around the magnet. There are two main types of magnets, permanent magnets, and electromagnets.

Permanent magnets, such as those found in refrigerator magnets or small magnetic toys, retain their magnetism without the need for an external power source. Electromagnets, on the other hand, require an electric current to generate a magnetic field and lose their magnetism when the current is switched off. A magnet gains its strength from having alignment of its “magnetic domains,” regions within a magnetic material in which the magnetization is in a uniform direction. Magnetic materials exhibiting this property are said to be anisotropic. The more that these domains are aligned, the stronger the magnet will become. The opposite is true as well; the more domains that are out of alignment, the weaker the magnet will become. This type of magnetic material is usually referred to as being isotropic, and the fields go in a variety of directions, and do not have a preferred orientation.

The question on many people’s minds is whether permanent magnets wear out or lose their magnetism over time. The short answer is no, permanent magnets do not wear out under normal circumstances. They are made from materials with high magnetic coercivity, meaning they are resistant to demagnetization. However, while permanent magnets normally retain their strength, there are a few factors that can affect their magnetism over an extended period. These factors cause the domains in the magnet to become misaligned:

  1. Heat: Excessive heat can disrupt the alignment of magnetic domains within a magnet, causing it to lose some or all its magnetism. The specific temperature at which a magnet’s performance is affected depends on the material composition.
  2. Physical Damage: Severe impacts or mechanical stress can alter the internal structure of a magnet, leading to a loss of magnetism. Therefore, it is important to handle magnets with care to avoid dropping or hitting them against hard surfaces.
  3. Strong Magnetic Fields: Subjecting a permanent magnet to an extremely strong external magnetic field can demagnetize it. This phenomenon is known as magnetic saturation.

To ensure the longevity of permanent magnets and maintain their magnetic strength, make sure to keep your magnets safe from these factors.

Contrary to common belief, permanent magnets do not wear out under normal circumstances. They can maintain their magnetism for an extended period with proper care and handling. Understanding the factors that can affect their performance, such as heat, physical damage, and exposure to strong magnetic fields, will help you preserve their magnetism for longer. Did you know that a magnet under normal conditions will lose only about one percent of its strength after ten years?

Injection Molding Magnets

Did you Know?Amazing Magnets produces high-quality injection molded parts with unique over molding capabilities.


Loose or dislodged magnets can be dangerous in consumer products, it is important to safely secure the magnets, so they will never pop out.

Talk to one of our experienced design engineers for assistance in selecting the ideal solution for your product. 



Magnets will become demagnetized by the high-heat of injection molding. High temperature magnets are available but are more expensive and too brittle for many applications.

Amazing Magnets offers a unique post-mold magnetization process that allows our neodymium magnets to be over molded before magnetization. The finished parts are then taken to one of our specialized magnetization machines to be fully charged.

Magnet Integration Options:

Insert Molding

Insert molding is a process where the unmagnetized “magnet” is held inside the mold during the injection. This allows the molten plastic to flow around the magnet and lock it into place.

Once the molding is complete and the magnetic material is cooled, the entire product can be placed into one of our special magnetization machines to be charged and fully magnetized.

Holding the magnet in place during injection:

Molten plastic is injected at high pressure. The magnet must be held securely during this process to prevent it from moving during the injection phase.

Pinch Retainer

The magnet can be held by a series of pins on the mold that surround it, pinching it in place during the injection process.

When the part is demolded from the plastic, these pins leave holes in the plastic.

Pin Retainer

A pin on the mold is inserted to a matching hole in the magnet. Pin holes are usually 2 – 6 mm in diameter, depending on the magnet size.

When the part is demolded, the pin is removed, leaving a hole in the magnet.

 Holding the magnet after injection:
After insert molding the magnet should be retained by the plastic. This could be a feature in the magnet such as a groove or step, or in the plastic component that surrounds the magnet.  Below are a few commonly used methods for retaining the magnet via insert molding.
   Plastic Cover
The magnet may be partially covered by plastic on both sides to hold it in place.
This feature may be combined with a pinch retainer or pin retainer to hold the magnet during injection.
   Grooved Magnet
A groove is created in the magnet to hold it in place.
This feature may be combined with a pin retainer to hold the magnet during injection.

Stepped Magnet

 A step feature is created on the magnet to hold it in place. This feature may be combined with a pinch retainer or pin retainer to hold the magnet during injection.

   Insert Molded Steel BackerA steel disc is molded inside the plastic. A fully charged magnet can then be attached to the molded steel disc afterwards in a separate assembly process.


Other Magnet Integration Options

Over-Molding or a “2-shot mold” offers the ability to create fully encapsulated magnets. This is a common requirement when the magnet will be exposed to harsh environments, or in medical applications.

This process involves 2 separate molds. The first mold creates a plastic part with a cavity for the magnet. The magnet is then inserted into the first plastic part. The assembly is then placed into the 2nd mold where the 2nd half of the plastic is injected, covering the magnet and fusing with the first half of the plastic.

  Ultrasonic Welding
Ultrasonic welding is another way to create fully encapsulated magnets. the part is created as 2 separate pieces. The pieces are then assembled with the magnets and fused together by localized high-frequency vibration.
  Snap On
The 2 halves of the plastic component snap together to retain the magnet.
  Screw / Bolt
A countersink, or counterbore feature is created in the magnet. The magnet can then be screwed down. Notches and other asymmetric features can be created in round magnets to prevent unwanted rotation.
  Melt Rivet
A plastic stud can be melted down into a countersunk cavity in the magnet.

Interested in Custom Magnets or Plastic Components?

We do everything from designengineering, and prototyping, to full scale production and premium retail packaging.

If you have questions please reach out to, or you can submit a Request for Quote (RFQ) Online.